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Storytelling 1 - Assets

Photo by Boba Jaglicic on Unsplash

15 mins

This module takes a practical look at our story-as-strategy model, and gives you a range of tools for applying the building blocks of your stronger story to communications assets that will get your good idea heard.

  • Learn how story is the single tonic for many strategic ailments
  • Tell your story in an 'elevator pitch' so it can be easily remembered and retold by others.
  • Apply your story to assets that will help you build profile, win support and attract talent.

Lessons

Your lessons

  1. Introducing Story-As-Strategy

    Length: 10 minutesAuthor: Tom Winter

  2. Extracting an effective elevator pitch

    Length: 10 minutesAuthor: Tom Winter

    Extracting an effective elevator pitch 5 mins The aim of an elevator pitch is to trigger a further conversation. The greatest risk is confusion or disinterest. So a great elevator pitch conveys a simple story in a memorable and intriguing way. It’s the teaser, for the trailer, for the movie. Any intelligent fool can make […]

  3. Injecting story into your presentation

    Length: 10 minutesAuthor: Tom Winter

    Injecting Story into your presentation Presentations have become the de facto business communication tool. Companies are started, products are launched, climate systems are saved – possibly based on the quality of presentations. Nancy Duarte, Principle of Duarte Design 5 mins Could climate systems really be saved based on the quality of presentations? So says Nancy […]

  4. Building story into persuasive investor pitches

    Length: 10 minutesAuthor: Tom Winter

    Building story into persuasive investor pitches 5 mins In this practical lesson, we’re going to show how to apply the building blocks of your Story Canvas to create a stronger pitch. The formula for the “perfect” pitch Probably the most popular template for creating an investor pitch presentation is Guy Kawasaki’s The Only 10 Slides […]

  5. Telling your story on your website

    Length: 10 minutesAuthor: Tom Winter

    Telling your story on your website Two things remain irretrievable: time, and a first impression Cynthia Ozick, Writer & Essayist 5 mins Your website is one of your most significant story assets. It is perhaps the most important place for telling your story – don’t miss the chance to make a great first impression. This […]

  6. Structuring for great speech writing

    Length: 0 minutesAuthor: Tom Winter

    Structuring your story for great speech writing Our lives begin to end the day we become silent about the things that matter Dr Martin Luther King Jr 2 mins From Martin Luther King, to Steve Jobs and Greta Thunberg, the world’s greatest speeches employ consistent patterns. The ingredient behind them all is essentially great storytelling […]